The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert. |
You'll uncover how HP: |
|
Presenters |
Kumar RamGlobal Head of Marketing Data Sciences, HPMichael TrapaniHead of Product Marketing, ActionIQJenny ZhuSolutions Architect, Databricks |
Moderator |
Jeremy GoldmanSenior Director, Client Briefings, EMARKETER |
|