How HP Lowers Spend and Increases Conversion With a New Kind of Stack

The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert.

Join us for a live Tech-Talk Webinar, presented by ActionIQ and Databricks. Our guests from HP, ActionIQ, and Databricks will walk you through the steps and strategies HP took to activate insights in a data warehouse to acquire and nurture more customers, profitably.

You'll uncover how HP:

Put first-party data into action for acquisition and throughout the life cycle with a composable customer data platform
Harnessed first-party data to power use cases like on-site personalization, retargeting, and dynamic suppressions
Developed a better stack to increase conversion, optimize media spend, and drive campaign velocity

Presenters

Kumar Ram

Global Head of Marketing Data Sciences, HP

Michael Trapani

Head of Product Marketing, ActionIQ

Jenny Zhu

Solutions Architect, Databricks

Moderator

Jeremy Goldman

Senior Director, Client Briefings, EMARKETER

*Speakers subject to change

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