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How GenAI Is Shaping Advertising—and Brands’ Approach to It
In the last 12 months, advertisers have closely examined what generative AI (genAI) has to offer, leading to an accelerated push toward integrating this technology into their strategies. In fact, more than 60% of advertisers are incorporating genAI into their creative production, according to Winterberry Group.
However, the journey toward transformation is not without its hurdles, presenting substantial challenges that need addressing for genAI to fully deliver on its potential.
Our report dives deep into the current state and future potential of genAI in advertising, highlighting how investments and expectations are on the rise. With insights on the practical applications and limitations of genAI, advertisers are poised to redefine creativity and efficiency.
Download a complimentary copy of our analyst report, “GenAI in Advertising: How GenAI Is Shaping Advertising—and Brands’ Approach to It.”
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