Building a Resilient Data Strategy in a Privacy-First World

Live Webinar:
Tuesday, March 26 at 2pm ET / 11am PT

Since Google’s deprecation of third-party cookies began in January, approximately 30 million Chrome users have been impacted. The loss of traditional data sources will have a serious impact on 2024 marketing plans already in motion, particularly for advertisers who didn’t prepare or embrace other sources of data.

Join us for a live Tech-Talk Webinar, presented by Quad. Our guest will share best practices to build and tap into resilient data sources so that your upcoming marketing efforts remain effective and privacy-compliant.

You'll walk away with:

Must-know impacts of privacy legislation and cookie deprecation
Ways to develop and leverage alternative data sources
Insights to maximize your data for sustained marketing performance
Plus! Find out how progressive brands are leaning on first- and zero-party data

Presenters

Joshua Lowcock

President, Quad Media

John Pawlowski

Vice President Marketing, Heckova!

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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