The ROI of Identity: Exploring the Benefits of an Effective Identity Strategy

As marketers grapple with the loss of cookies and an expanding array of marketing channels, the importance of robust data hygiene and enrichment becomes increasingly clear. Even with the recent news that Google is pushing its cookie deprecation deadline to 2025, now is not the time to take a pause.

Download this ebook from TransUnion to read three new case studies. Learn how these companies used essential practices of data hygiene and enrichment to deliver better conversion rates, faster response times, and an 8x ROI.

15 pages

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The ROI of Identity: Exploring the Benefits of an Effective Identity Strategy

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