Your Guide to Reporting and Measurement on Connected TV

When you advertise on traditional linear television, it’s hard to know when — or even if — an ad ran. And campaign reporting? Inconsistent, at best. Connected TV (CTV), on the other hand, has performance-first capabilities similar to other digital channels like Meta or Google, which means you’ll get detailed campaign data and full visibility into your results. In this guide, we cover all things CTV reporting and measurement, so you’ll know how to tap into the channel’s full performance potential.

Dive into the guide to learn:

Why real-time measurement is essential to making informed decisions and producing the best results possible
How to bolster the performance of your other advertising channels with Connected TV
Why A/B testing is your best friend, helping you to determine which ad formats, messages, and even targeting strategies will produce the best performance
How a real MNTN customer saw a 81% month-over-month improvement in cost per acquisition and 15% in cost per visit thanks to their CTV campaigns

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