Future-Proofing Your Media Plan: Addressability for Cookie Loss and Beyond

Sponsored content by: TransUnion

Live Webinar:
Thursday, March 14 at 2pm ET / 11am PT

The wait has ended. Four years after the announcement, Google has started to sunset third-party cookies from Chrome browsers. However, display isn’t the only digital marketing channel for most brands today. 

Assessing the risks of effective customer engagement and measurement starts with understanding the full landscape of media. It’s time to evaluate the effects of data deprecation on your current media plan and learn ways to improve addressability in each of your marketing channels.

Join us for a live Tech-Talk Webinar, presented by TransUnion. Our guests from TransUnion, Winterberry Group, and PMG will discuss the current state of media spending and resourceful strategies across connected TV, retail media, display, and mobile apps to safeguard your marketing operations.

You’ll gain insights on:

  • How data deprecation affects each channel
  • The importance of addressability
  • How to de-risk your media plan in the short and long term
Presenters

Sam Shapiro-Kline

Director, Product Marketing, Identity and
Data Collaboration, TransUnion

Bruce Biegel

Senior Managing Partner, Winterberry Group

Mike Treon

Programmatic Strategy Lead, PMG
Moderator

Becky Schilling

Senior Director, Content, EMARKETER
Speakers subject to change

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