The wait has ended. Four years after the announcement, Google has started to sunset third-party cookies from Chrome browsers. However, display isn’t the only digital marketing channel for most brands today.
Assessing the risks of effective customer engagement and measurement starts with understanding the full landscape of media. It’s time to evaluate the effects of data deprecation on your current media plan and learn ways to improve addressability in each of your marketing channels.
Join us for a live Tech-Talk Webinar, presented by TransUnion. Our guests from TransUnion, Winterberry Group, and PMG will discuss the current state of media spending and resourceful strategies across connected TV, retail media, display, and mobile apps to safeguard your marketing operations. |