Picking the Right Use Cases for Your CDP

Live Webinar:
Tuesday, March 12 at 2pm ET / 11am PT

Customer data platform (CDP) implementations that deliver significant value have increased to 80%, up from 61% the year prior, according to the CDP Institute’s 2023 member survey.

Yet, the journey from acquisition to value creation is often shadowed by broad expectations rather than well-defined use cases. To ensure your CDP initiative adds value, learning to pinpoint and prioritize actionable use cases is crucial.

Join us for a live Tech-Talk Webinar, presented by Zeta Global. Our guests from the CDP Institute, fifty-five, and Zeta Global will discuss how to redefine your data strategy to ensure your CDP acts as a cornerstone of business and customer experience success.

You’ll learn how to:

Identify and prioritize CDP use cases critical to your business
Successfully engage your business users and share what they need to know
Conduct effective use case workshops within your organization

Presenters

David Raab

Founder and CEO, CDP Institute

Robin Clayton

Managing Director US, fifty-five

David Schey

Senior Vice President, Data Cloud and Head of Data Intelligence,
Zeta Global

Moderator

Marissa Coslov

Vice President, EMARKETER

*Speakers subject to change

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