Sorry, this complimentary report is no longer available. If you're an EMARKETER subscriber, please click here to access the report. If you want to become a subscriber, click here to learn more about EMARKETER PRO+.
CTV Share Grows as Campaigns Rethink Social Media Strategies
The 2024 election cycle is set to redefine political advertising. We forecast that US political ad spending will surpass $12 billion this year, up 28.7% from the 2020 presidential election, which saw $9.57 billion spent on ads. In 2024, digital platforms will lead the charge in a landscape that’s traditionally been dominated by TV.
This shift toward digital, spearheaded by the growth of connected TV (CTV), represents a broader trend of adaptation and innovation in political campaigning. But despite digital’s growth, traditional media still commands the bulk of political ad dollars.
Download a complimentary copy of our analyst report, “US Political Ad Spending Forecast 2024: CTV Share Grows as Campaigns Rethink Social Media Strategies,” for an in-depth look at how political campaigns and the ad agencies that support them are reaching potential voters.
In this report, you’ll learn about: | 
