How and Why Marketplaces and Retailers Should Build Ad Operations In-House

Live Webinar:
Wednesday, March 6 at 2pm ET / 11am PT

Omnichannel retail media ad spending is projected to soar to nearly $60 billion in 2024 in the US, according to eMarketer’s forecast. This lucrative channel—with its heightened demand for first-party data—is enticing more retailers to get involved.

While many marketplaces and retailers have looked to outside partners to help build out their commerce media advertising capabilities, this strategy can create a divide between them and their sellers and brands. Companies, like Yogiyo and Bucketplace, instead have seen success by bringing their ads businesses in-house.

Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth.

You’ll walk away with:

Strategies to integrate commerce ad operations in-house and reduce outsourcing
Steps to acquire the right ad talent and enhance cross-team collaboration
Real-world insights and best practices from marketplace partners, like Yogiyo and Bucketplace

Presenter

Nikhil Raj

Chief Business Officer, Retail Media, Moloco

Tameem Mohsin

Head of Strategic Growth, Moloco

Moderator

Becky Schilling

Senior Director, Content, EMARKETER

*Speakers subject to change

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