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What to Expect as the Industry Transitions Away From Legacy Identifiers
After multiple deadline delays, it’s finally happening. Starting in Q3 2024, Google will begin phasing out third-party cookies in Chrome, with the goal to completely eliminate them by the end of the year.
As urgency builds to implement cookieless alternatives, questions have come up about how best to navigate the complexities of this pivotal moment in digital advertising.
Download a complimentary copy of our analyst report, “FAQ on Third-Party Cookie Deprecation and ID Resolution,” to equip your organization with the knowledge needed to transition away from legacy identifiers.
Inside the report, our analysts answer eight of the most common questions, including: | 
