Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase

As retail media continues to grow, off-site advertising—the practice of placing ads in channels outside of a retail media network’s own properties—is becoming an essential element that will shape its future.

Over two-thirds (68%) of advertisers that currently activate off-site campaigns agree that it’s a crucial part of their retail media strategy, according to a TripleLift survey executed by eMarketer. In fact, due to its strategic importance, 55% of advertisers plan to increase their off-site spending over the next 12 months.  

To uncover more findings like this, and to better understand off-site’s potential in retail media strategy, download “Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase.” This exclusive white paper discusses how to leverage and optimize off-site ad formats and highlights where there’s room for growth.