A common challenge for brands today is efficiently managing the vast amounts of customer data they collect. According to Deloitte’s 2023 Customer Experience (CX) survey, 1 in 4 product marketing leaders say their companies don’t have the right systems in place to track customer data across touchpoints.
Brands that excel at harnessing disparate data sources are better positioned to deliver exceptional CX. While traditional data management systems often fall short, an agile customer data platform (CDP) can adapt to market dynamics and meet consumers’ expectations.
Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests from CDP Institute and Redpoint Global will explore how an agile CDP can help brands address contemporary data challenges by seamlessly collecting, integrating, and activating customer data across various touchpoints. |