Unlocking Business Flexibility With Agile Customer Data Platforms

Sponsored content by: Redpoint Global

Live Webinar:
Wednesday, February 14 at 2pm ET / 11am PT

A common challenge for brands today is efficiently managing the vast amounts of customer data they collect. According to Deloitte’s 2023 Customer Experience (CX) survey, 1 in 4 product marketing leaders say their companies don’t have the right systems in place to track customer data across touchpoints.  

Brands that excel at harnessing disparate data sources are better positioned to deliver exceptional CX. While traditional data management systems often fall short, an agile customer data platform (CDP) can adapt to market dynamics and meet consumers’ expectations. 

Join us for a live Tech-Talk Webinar, presented by Redpoint Global. Our guests from CDP Institute and Redpoint Global will explore how an agile CDP can help brands address contemporary data challenges by seamlessly collecting, integrating, and activating customer data across various touchpoints.

You’ll learn:

  • The distinction between agile CDPs and other traditional data systems
  • Real-world use cases and considerations to take when transitioning to an agile CDP framework
  • Practical strategies for implementation into diverse organizational structures
Presenter

Steve Zisk

Product Marketing Principal, Redpoint Global

David Raab

Founder, CDP Institute
Moderator

Becky Schilling

Senior Director, Content, Insider Intelligence
*Speakers subject to change

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