How to Set Up a Successful A/B Test for Connected TV

A/B testing—a strategy marketers use to compare two or more variations on a specific component of their campaign—gives you data-backed insights that can help you build more effective creative designs and audience strategies.

These improvements help marketers enhance the performance of their connected TV (CTV) campaigns. Looking to set up your own A/B test?

Use the guide to:

Learn the step-by-step path to successful A/B testing on CTV, from defining your objectives to analyzing campaign results
A/B testing in action: See how an ad with Ryan Reynolds, MNTN’s chief creative officer, on camera stacks up against another using just his voiceover
Level up your basic A/B testing with considerations like how to correctly split your audiences

7 pages

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How to Set Up a Successful A/B Test for Connected TV

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Use the guide to:

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