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Cookie Deprecation Has Begun. Now What?
As Google gradually phases out third-party cookies in Chrome, programmatic advertisers are navigating a challenging year ahead. While some may remain concerned, others will seize the chance to explore new testing avenues. Despite these hurdles, the momentum in spending shows no signs of slowing down.
In fact, programmatic advertising is now the primary method for digital advertising, capturing over 90% of display ad spending in the US. This surge is driven by video advertising across streaming platforms and social networks.
Download a complimentary copy of our analyst report, “Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What?”
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