Marketing in a Cookieless World

In response to increasing consumer and regulatory focus on privacy, Google is pledging to end support for third-party cookies in 2024. So how will you scale acquisition when one of your most effective top-of-funnel marketing tools is gone?

The “Marketing in a Cookieless World” white paper gives you the context you need to adapt quickly. You’ll learn strategies for understanding your customers in a consent-forward way, and tips for using modern customer identity technology to get more value from your customer profile data.

Download this white paper for insights on:

How the industry is responding to the deprecation of third-party identifiers
How combining first- and zero-party data will be critical for sustaining customer acquisition and retention
Practical ways that customer identity technology—like Okta’s Customer Identity Cloud—can help you better predict customers’ behavior and preferences
Plus! You’ll also receive Okta’s “Passkey Primer,” a white paper on how to improve user experiences with phishing-resistant FIDO authentication

Don’t wait. Start learning how customer identity can give you a decided advantage in a world without cookies.

6 pages

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Marketing in a Cookieless World

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