In a rapidly changing world, marketers must adapt quickly and create deeper connections with customers at every stage of their shopping journeys. Yet, according to new research from Smartly.io, 78% of marketers lack the right tools to execute successful campaign strategies, and another 66% struggle to manage the growing number of channels and platforms.
Despite these challenges, a shift is happening. Marketers are committing more dollars to campaign management and optimization, creative automation, and generative AI.
Join us for a live Tech-Talk Webinar, presented by Smartly.io. Our guests will reveal the results of Smartly.io’s recent survey of marketing leaders worldwide. They’ll also discuss how to master automation so you can meet the growing demand for better creative across digital channels.