In 2023, the TV industry saw Hollywood strikes, delayed content releases, rising costs of streaming services, and more service fragmentation and consolidation than ever before.
These stories will all have a real impact on connected TV (CTV) ad spending in 2024, but brands shouldn’t feel discouraged. The year ahead is poised to be CTV’s most lucrative and competitive one yet, with ad spending expected to increase by 22.4% YoY, per Insider Intelligence’s forecast.
Join us for a live Tech-Talk Webinar, presented by MNTN. Our guest will shine a light on the top financial mistakes brands make with their CTV ad spending strategy—and how you can avoid them.