Programmatic Advertising Forecast and Ad Tech Trends H2 2024

Key stat: Programmatic is the prevailing way to reach consumers digitally, accounting for over 9 in 10 display ad dollars (91.3%) in 2024, according to our forecast.

Privacy legislation, ad tech volatility, inventory quality, and disruption from generative AI (genAI) are four of the overarching challenges facing the programmatic advertising market. Download our analyst report “Programmatic Advertising Forecast and Ad Tech Trends H2 2024,” to discover what advertisers need to know to capitalize on growth opportunities.

You’ll learn:

Factors influencing programmatic advertising growth
The position of retail media in the programmatic ecosystem
Ways genAI is disrupting the programmatic market

25 pages

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Programmatic Advertising Forecast and Ad Tech Trends H2 2024

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Key stat: Programmatic is the prevailing way to reach consumers digitally, accounting for over 9 in 10 display ad dollars (91.3%) in 2024, according to our forecast.

You’ll learn:

Download Now