An infographic guide for marketers looking to level up their mobile ad strategies
While the overall number of smartphone app users and installers is on the rise, consumers are actually installing fewer apps. As a result, marketers need to get creative in order to reach and acquire new users.
By embracing the open internet (inventory outside of walled gardens), marketers can expand their reach beyond Apple, Google, and Meta. In fact, 43% of total US mobile app install ad revenues in 2024 will come from companies outside of the triopoly, per our forecast.
This data-packed eMarketer snapshot includes infographics that bring our proprietary forecasts to life, highlighting advertising opportunities on the open internet. Marketers can use this data to identify the app categories growing the fastest, the benefits of programmatic app advertising, and how first-party data and AI can fit into their overall strategy. | 
