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Misinformation and Retail Health Will Rise as the Patient Care Journey Fragments Further
Consumers are increasingly turning to nontraditional sources—like friends, family, and the internet—for health information and treatments, highlighting a need for authentic and trustworthy communication strategies. Gallup’s 2023 findings reveal a significant drop in positive perceptions of the healthcare and pharmaceutical sectors, with healthcare at a 35% approval rate and pharma at a low of 18%.
Download a complimentary copy of our analyst report, “Health Trends to Watch in 2024,” featuring data, insights, and four essential trends to help you recalibrate your media messaging and budgets for the new year.
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