Misinformation and Retail Health Will Rise as the Patient Care Journey Fragments Further
Consumers are increasingly turning to nontraditional sources—like friends, family, and the internet—for health information and treatments, highlighting a need for authentic and trustworthy communication strategies. Gallup’s 2023 findings reveal a significant drop in positive perceptions of the healthcare and pharmaceutical sectors, with healthcare at a 35% approval rate and pharma at a low of 18%.
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